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Whole Year Through: Home Fire Insurance, 1904

By: Ardis E. Parshall - August 08, 2014

Home Fire Insurance was that company with a Board of Directors filled with General Authorities, and an advertising campaign filled with mini-dramas. Here are the ads of Home Fire Insurance in 1904, published in the Juvenile Instructor. (Repetitions have been omitted.)

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1 January 1904

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15 January 1904

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1 February 1904

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15 February 1904

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15 March 1904

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1 April 1904

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15 April 1904

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15 May 1904

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1 June 1904

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15 June 1904

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1 July 1904

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15 July 1904

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1 August 1904

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1 September 1904

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1 October 1904

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15 October 1904

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1 November 1904

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1 December 1904

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15 December 1904



9 Comments »

  1. I take it fire was a big problem in 1904? (Though I have to admit, reading these ads got me to thinking about my own homeowner’s policy …)

    Comment by Gary Bergera — August 8, 2014 @ 8:28 am

  2. July 1, 1904 was an innocent time. How innocent? So innocent that an insurance agent drawn like Groucho Marx was meant to depict trustworthiness.

    Comment by John Mansfield — August 8, 2014 @ 11:08 am

  3. P. T. Farnsworth on the board of directors? Is that the inventor of the TV? Nope. Too soon. Family maybe?

    Comment by Carol — August 8, 2014 @ 1:22 pm

  4. There is a good chance that it it Philo Talyor Farnsworth, JR., my great, great grand-father’s brother, (1849-1920, SLC). He would have been in the right place at the right time.

    He was named after his father, as was the later Philo T. who invented television.

    Comment by LauraN — August 8, 2014 @ 3:35 pm

  5. Way cool, Laura!

    Comment by Carol — August 8, 2014 @ 5:40 pm

  6. It looks like Philo Taylor Farnsworth, inventor of the TV, was the son of Lewis Edwin Farnsworth, son of Philo Taylor Farnworth Sr by his 3rd wife. Philo Taylor Jr., the probably insurance man, was his half-uncle.

    Comment by LauraN — August 8, 2014 @ 9:01 pm

  7. I am guessing that most of their customers were LDS. Does the company still exist?

    Comment by Juliathepoet — August 10, 2014 @ 12:55 am

  8. The Sept. 1 ad is a hoot (“No prophet can foretell the future”) when the board of directors consists of:
    *President of the Church (Joseph F. Smith)
    *President of the 12 (Francis M. Lyman) and
    *Two other senior apostles (Heber J. Grant and John Henry Smith)

    Comment by The Other Clark — August 11, 2014 @ 1:46 pm

  9. What’s that you say? The September 1904 Juvenile Instructor printed a statement rejecting prophecy? !?!?!?!?

    AT LAST! More proof of the end of charismatic church, full of prophetic gifts, and the rise of the corporate structure that has taken its place – replete with uninspired lessons and downtown malls.

    The mask has slipped. Thank you, History!

    Comment by Ugly Mahana — August 12, 2014 @ 4:41 pm

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