The booklets were published by Dennison Manufacturing Company, a box and office products company, and seem to be a way to advertise their decorative paper products such as crepe paper and streamers. The 1920 book is a fun read. A suggested menu for a Halloween party:
Brown Bread and Cream
They also give a menu for “The Business Girl’s Hallowe’en Party,” items that “will not require much time to prepare”:
One more note: the Dennison company was in Massachusetts, so when they say “brown bread,” that didn’t mean wheat bread, it meant a dark wheat-rye-cornmeal-fruit bread baked in a round coffee can. And that reminds me that my mother used to bake wheat bread in coffee cans — who knows where she got the cans due to that Word of Wisdom thing we do, but probably from a neighbor — but I haven’t seen that done in many years.
My mother used to bake cinnamon bread in what I think were Hi-C cans — taller and thinner than coffee cans. (I suppose the can could be used repeatedly, which would explain why we didn’t need to have Hi-C at our house…)