Keepapitchinin, the Mormon History blog » The Whole Year Through: Bookcraft, 1954
 


The Whole Year Through: Bookcraft, 1954

By: Ardis E. Parshall - March 02, 2012

Bookcraft, perhaps the only LDS publisher ever to rival – even exceed – Deseret Book as a source for Mormon books and materials, was a privately owned business (although with origins in the Church’s Improvement Era) established in 1942; it vanished into the maw of Deseret Book in 1999. In between, it published some of the best known and most loved and even most reviled Mormon books to be found on our shelves.

Here are its advertisements from the Improvement Era, indicating its scope and prominence in 1954, a decade into its existence.

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January

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February

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March

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April

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May

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June

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July

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August

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September

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October

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November

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December
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4 Comments »

  1. Hey, I remember these. I grew up reading Emma Mar Petersen’s retelling of the scriptures for children (see The Story of Our Church), with the two-color woodcut illustrations. I didn’t read the actual scriptures until my late teens ( after the new scriptures came out and it became de rigeur to have and bring one’s own and actually read them) so those stories formed the essential basis for my understanding of the gospel for years. Clearly Bookcraft (and the related Seventy’s Quorum book sales in the cultural hall) was an important part of creating Mormon Culture pre-correlation.

    Comment by Coffinberry — March 2, 2012 @ 7:01 am

  2. Quite a few of these are still on my mother’s shelf. I remember reading For Time or Eternity in my early teens?

    Comment by Carol — March 2, 2012 @ 7:30 am

  3. Yeah, I have some of those books. I’m not telling which though . . . .

    Comment by Grant — March 2, 2012 @ 9:09 am

  4. Amazing how many of these I recognize from my Dad’s bookshelf!

    Comment by lindberg — March 2, 2012 @ 1:23 pm

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