Keepapitchinin, the Mormon History blog » The Whole Year Through: LDS Business College, 1954

The Whole Year Through: LDS Business College, 1954

By: Ardis E. Parshall - January 24, 2011

We looked at LDS Business College ads for 1944 a year ago. While those ads were tied closely to the ongoing war, these ads from 1954 are very much in the post-war anything-is-possible mood: Come to LDS! Day or night! Make money! Get ahead!

Love those antique technologies and processes taught as the latest thing in 1954 (and still taught in the ’70s, when I learned and used some of them in the workplace).



























  1. It’s interesting that it was advertised as being a “branch of Brigham Young University.”

    Speaking of BYU, within two years of these ads, my dad, with a PhD in hand, began teaching at that other “branch” of BYU 45 miles south, for a monthly salary less than double the high end of what these ads said their office machine operators could make.

    Comment by Mark B. — January 24, 2011 @ 8:45 am

  2. Gregg shorthand… yeah, that is going back a ways.

    Comment by Clark — January 24, 2011 @ 3:12 pm

  3. “Office Machine Operators,” makes sense, I guess; but an interesting turn of phrase.

    Comment by J. Stapley — January 24, 2011 @ 3:36 pm

  4. Good thing those lifeguards are supervised. Who knows what they’d do without someone watching them. (Just an interesting detail.)

    This makes me understand what my kids are thinking of my Computer Science degree from 1989. Back when we had to pedal the computers and write each bit on the disk with a little magnet by hand. I was all so new back then but they can’t imagine only having 4K of memory!

    Comment by Carol — January 24, 2011 @ 6:25 pm

  5. Carol,

    What’s a “k”?

    Just kidding. I remember when I was about 10 helping my mother make Christmas decorations for Relief Society using painted computer punch cards. And slightly off subject, not long ago one of my daughters asked me what DVD’s and CD’s I had when I was a kid. I tried to explain the difference between 45’s and 33 1/3’s to her, as well as 8 tracks but I think I just confused her. When I told her that you couldn’t even buy video tapes for home use during most of my childhood she was convinced that I was really old.

    Thanks Ardis!

    Comment by Andrew — January 24, 2011 @ 7:22 pm

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