Keepapitchinin, the Mormon History blog » Modesty is the Best Advertisement

Modesty is the Best Advertisement

By: Ardis E. Parshall - December 09, 2010

A while ago we kind of adopted the slogan “We’re Adequate” as the official Keepa motto. I fondly remember the praise showered on that post by kevinf: “Ardis, what an, umm, okay post. This post is just so average, it makes me feel like I can go out there today and be kinda competent. Maybe.”

Well, we are not alone in our [lukewarm] quest for modesty and moderation. I hereby nominate Salt Lake City’s 1908 Clayton Music Co. as the official phonograph dealer of Keepapitchinin:


“Plays as well as any of them.” How … adequate.



  1. What a great advert. Like bearing a testimony and saying I know the Church is well….like any other Church. Very funny. By the way it does look a little cheap.

    Comment by Mex Davis — December 9, 2010 @ 2:25 pm

  2. One of the great things about being a pessimist is that you’re never disappointed. Nothing so comforting as a low hurdle to build your self esteem. Maybe their marketing slogan could be “Satisfaction Considered.” Also, in what way is their “stock limited?” That could be a warning in and of itself.

    Comment by kevinf — December 9, 2010 @ 5:12 pm

  3. I’m glad my MP3 player is not better than others.

    Comment by Steve C. — December 10, 2010 @ 7:11 am

  4. That was a fun discussion. (We’re Adequate.) (And I can say that entirely without bias, since I never commented on the post. Yikes! Why ever not?! Perhaps I wasn’t feeling adequate that day!)

    Comment by Researcher — December 11, 2010 @ 12:09 pm