Keepapitchinin, the Mormon History blog » And You Thought It Had Something to Do With Commitment and Righteousness
 


And You Thought It Had Something to Do With Commitment and Righteousness

By: Ardis E. Parshall - June 28, 2010

You silly people. This advertisement by an LDS merchant published in a 1923 Juvenile Instructor lets you know what really matters when it comes to the longevity of a marriage:



11 Comments »

  1. “Green Gold”? Whatever happened to that? Did it go the way of Gold and Green Balls?

    But what a price! If the ad were from an earlier time, say, 1870, I’d say “I’ll take two, thank you!”

    Comment by Mark B. — June 28, 2010 @ 7:06 am

  2. Oh, this is so awesome. The line “not a divorce in a thousand” made me laugh out loud.

    Comment by David Y. — June 28, 2010 @ 9:37 am

  3. The one ring to rule them all!

    Comment by Frodo Baggins — June 28, 2010 @ 9:43 am

  4. I know what white gold is and what rose gold is, but I had to look up green gold. It looks like it is a straight alloy of gold and silver, and has a slightly greenish tinge. Cadmium can also be added to the alloy to increase the green color, but products with cadmium in them tend to get recalled nowadays, including a recent large recall of Shrek drinking glasses, of all things.

    Comment by Researcher — June 28, 2010 @ 10:02 am

  5. “a slightly greenish tinge”

    Oh, how romantic!

    Comment by David Y. — June 28, 2010 @ 10:09 am

  6. “a slightly greenish tinge”

    Just like the newlywed wife who develops morning sickness not long after the honeymoon.

    Comment by Researcher — June 28, 2010 @ 10:18 am

  7. Black Hills Gold usually has rose and green gold leaf patterns, and it actually looks really cool.

    Comment by iguacufalls — June 28, 2010 @ 10:22 am

  8. I actually quite like the ring.

    Comment by J. Stapley — June 28, 2010 @ 10:59 am

  9. Green gold is an alloy that doesn’t use the copper. (The 18k and 14k gold we generally see is mixed with both copper and silver, and sometimes some other metals).

    Comment by Kaimi — June 28, 2010 @ 11:35 am

  10. Thanks to David Y for pointing out the “not a divorce in a thousand” line, which I had overlooked before. Reminds me of the ads for Old Gold cigarettes: “Not a cough in a carload.” And equally likely to be true!

    Comment by Mark B. — June 28, 2010 @ 8:38 pm

  11. You know, i think back on the engagement/wedding ring ads i heard all the time on the radio when i lived in Utah (i can’t recall the name of the one place that had the utterly omnipresent ads, but they were truly annoying), and i think the ads’ pitches now are essentially the same, just slightly—but only slightly—subtler.

    Comment by David B — June 28, 2010 @ 11:15 pm

Leave a comment

RSS feed for comments on this post.
TrackBack URI