Last week I’d have passed right by this 1959 ad from the Improvement Era, but tonight I know that Frank Lemperle is Frank Julius Lemperle, son of Julius Lemperle, the Tabernacle doorkeeper. It’s a connection that, like Postum, “warms the heart”!
I liked Postum, but I like Pero even more! By the by, you don’t see this kind of conviviality on any construction job site these days!
Comment by Velikiye Kniaz — December 8, 2009 @ 11:08 am
OH, So great to see this!! I grew up with Postum. My mother and grandmother drank it by the gallons. I secretly HATED the stuff, but if I said I wanted some, I could usually delay bedtime for another 30 minutes at night. Mom seemed to think Postum was medicinal… Then, when mom wasn’t looking, I’d dump half the sugar jar into my mug. Suddenly, Postum wasn’t half bad! lol