Huh, I’ve never seen caffeine spelled like that, but a little google searching reveals that it is a variant. Would have been one heck of a typo! (Or maybe the ad person didn’t want to spell out the evil word, like heck or darn. Heh.)
Comment by Doug Hudson — September 30, 2009 @ 7:40 am
You know the English have never learned to spell properly!
Comment by Eric Boysen — September 30, 2009 @ 7:59 am
re: “America’s great bedtime beverage”
At least the imperialist ad writer mitigated things a bit by the use of a French word [sachet].
Still on topic, if anyone knows of a UK source for Postum can they get in touch with me please? There was a bit of an outcry in my ward a few years ago when the one remaining supplier stopped…well, supplying…
I also caught the “Caffeine” sans final e. “America’s Great Bedtime Beverage”???? I don’t think I ever knew a person who drank Postum before bed.
Comment by Steve C. — September 30, 2009 @ 9:18 am
re #5, “high class grocer.”
Arthur King once recounted that when he was a child in Great Britain, people usually purchased most grocery goods in unlabeled form. The idea was that grocers of quality would purchase the best goods for their customers and that unlabeled goods might be somewhat inferior.
Comment by S. Taylor — September 30, 2009 @ 9:19 am
I read that first line, “The Instant Postum is on us!” and thought it would be a great line for a horror flick.
Or maybe it’s one of those things the soon-to-be-on-the-Lord’s-left-hand folks will say as the judgments of the last days approach.
Now Eric, I don’t like the colour of that comment at all. I mean, why do you have to be the centre of attention, like some comedian in a theatre, pointing out the funny looking man in the bowler? To criticise the creators of your mother tongue is obviously one of your favourite things to do, so I will leave you to it. I must say, your literary licence should be revoked.
Comment by Ardis E. Parshall — September 30, 2009 @ 10:12 am
Where he can spend his time Reading.
Comment by Mark B. — September 30, 2009 @ 10:30 am
I was going to respond to #4 and say Postum isn’t available anywhere now days (“nowadays”? Arggh!?) but I just realized comment #11 did that for me. I just didn’t recognize it cloaked in biblical language. Does that make the indignation more righteous?
#35: My ex-Canadian father in-law used to buy them by the case. It was the only candy bar that could survive a weekend of hunting, all the while in your back pocket, and still be edible (if in fact it ever had been.)
Eat-Mores have been known to survive the explosion of nuclear weapons. If the Canadians had used them as body armor, the names Vimy Ridge and Dieppe would not be such grim reminders of the heavy cost of war. And, if you have teeth as strong as a beaver’s, you’ll bite through the bar without risk of pulling them all out.