Like all the church magazines, The Children’s Friend published advertisements for some or all of its career. You might find a surprise from time to time — like this 1926 ad for lead paint (in a children’s magazine!) — but for the most part the ads are what you’d expect: Beneficial Life often took the back cover, Deseret Book and the Deseret News took slots, as did Z.C.M.I., Sears, and Auerbach’s department stores, and other local (Salt Lake City) businesses.
All of those advertisers were regular supporters of The Children’s Friend in 1949. So were Daynes Jewelers, and Vogeler’s, which seems to have been a local feed-and-seed store. Nothing unexpected there. What did surprise me, though, were these “games” that appeared in several issues of the magazine that year, mixed in with the stories, riddles, and connect-the-dot puzzles:
Is it just me?