Keepapitchinin, the Mormon History blog » Thou Shalt Not Covet … But I Do

Thou Shalt Not Covet … But I Do

By: Ardis E. Parshall - May 15, 2009

We’ve laughed about ads in early 20th century church magazines — the garment fashion shows, the pitches to bishops to buy their sacrament trays from us and not from them, the brand of olive oil that’s purer — and presumably more efficacious — for use in healing blessings. But it’s probably not hard to believe that I sometimes see ads I wish I could take advantage of, for goods and services, at the prices prevailing in some past year.

Some deals I covet …

(Ads are from 1930, 1916, and 1908)



  1. I agree that those are definitely covet-worthy.

    Comment by john f. — May 15, 2009 @ 7:31 am

  2. Covet, covet, covet….

    What would a first edition Talmage go for today?

    Comment by kevinf — May 15, 2009 @ 12:35 pm

  3. I would love the photographs. Geo. Edward Anderson’s work?

    Comment by Justin — May 15, 2009 @ 1:18 pm

  4. I’m guessing they’re Anderson’s by the date coming so soon after his eastern trip, but otherwise have no information. Don’t know what they would go for today, but you could almost certainly recoup your money if you could stash a few sets away …

    Comment by Ardis E. Parshall — May 15, 2009 @ 3:21 pm

  5. This is like an LDS Antiques Roadshow.

    Comment by Steve C. — May 15, 2009 @ 3:44 pm

  6. I’m out in Santa Clarita (CA) for 3 weeks on business. Yesterday, I attended church at one of the local wards. The HP group instructor started out by saying that his family was cleaning out their garage the day before and he discovered something that apparently had belonged to his wife’s father that he didn’t realize they had: “It’s a ‘Comprehensive History of the Church’ by B. H. Roberts.” He held up the volume — and there was color embossing on the front cover. I also noticed that the volume size was larger than the 1965 set I had bought back in high school (and which my former wife now has).

    When class was over, I went up and asked to look at it. It was in wonderful, almost pristine condition and the copyright date was 1930. It was only on walking out that I realized that it could well be a first edition set. I’m not sure that I have in my entire life felt such coveting towards anything. I told him that if he ever wanted to sell the set, I would buy it from him (assuming I could afford it), but he had no interest in selling it.

    Sigh. ..bruce..

    Comment by bfwebster — May 19, 2009 @ 12:43 am

  7. Ahhh, that beautiful color globe with the rays of heaven shining on it (as I remember; it’s been a long time since I’ve seen the color cover). At least he appreciated it and didn’t just throw “those heavy old books” away!

    Comment by Ardis E. Parshall — May 19, 2009 @ 2:18 am

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