Keepapitchinin, the Mormon History blog » Juvenile Instructor Abets BYU-University of Utah Rivalry

Juvenile Instructor Abets BYU-University of Utah Rivalry

By: Ardis E. Parshall - March 02, 2009

(The magazine, that is; not the blog.)

BYU’s ad for Winter 1932, and the U’s ad for the following semester:















BYU plays its trump card in 1933:



  1. Hmmm, even though the invitation is more personal, wouldn’t you rather invite yourself to get a quality education?

    Comment by Michelle Glauser — March 2, 2009 @ 1:53 pm

  2. BYU’s last ad: “Education at its Best”

    And they finally got that damned apostrophe out of there.

    Comment by Hunter — March 2, 2009 @ 1:58 pm

  3. One-upsmanship at its finest, Michelle. And Hunter, you’re channeling your inner J. Golden, aren’t you? (For you Cougars, that’s “arent you”)

    Comment by Ardis E. Parshall — March 2, 2009 @ 2:08 pm

  4. “The Friendly School”

    Now that’s a description that’s compelling! (and am I the only one who sees the irony in BYU claiming to be the more inclusive institution for racial diversity – or was the U racially restrictive back then?)

    Comment by Ray — March 2, 2009 @ 2:22 pm

  5. Can any of you read that middle ad? It could have misplaced apostrophes all over the place and Id totally miss it.

    I thought that U of U was the apostates choice and the BYU was the faithfuls. No?

    Comment by Jami — March 2, 2009 @ 2:50 pm

  6. I think many of my contemporaries (I am almost 30) fail to realize that, academically speaking, Utah was the superior school BACK THEN.

    Comment by Jacob F — March 2, 2009 @ 3:28 pm

  7. Yeah, maybe, but BYU is THE CHURCH UNIVERSITY! So there!

    Comment by Ardis E. Parshall — March 2, 2009 @ 3:37 pm

  8. Yeah, neener, neener, neener!

    Comment by Alum of The Church University — March 2, 2009 @ 5:05 pm

  9. Fun stuff, as always, Ardis.

    Comment by m&m — March 2, 2009 @ 5:20 pm

  10. BYU vs. U of U – which one is the best academic school?

    That’s kind of like caring about which bug was the strongest before you stepped on it.

    Comment by Ray — March 2, 2009 @ 6:32 pm

  11. All comparisons based on what doesn’t really matter, like which car you buy to take you to work. One may get better gas milage, another might be less expensive, another might make you look more sucessful, but they all get you to work.

    My family is split 3 to 4 between those who went to U of U vs BYU. We have these friendly jousts all the time.

    Comment by BruceCrow — March 3, 2009 @ 8:36 am

  12. Thanks, Bruce, I’m a-hopin’ this is all a friendly joust. That’s how it was intended, anyway.

    Comment by Ardis E. Parshall — March 3, 2009 @ 8:49 am

  13. Gee, I seem to have heard a letter in sacrament meeting about not telling stories about the GAs, but this one seems cogent.

    Back about four years ago, the First Presidency (Hinckley, Monson, and Faust, all UofU Alumni) were at a meeting of with some of the BYU administration, where the phrase “The Lord’s University” was tossed about with much abandon. After a while, Pres. Hinckley is reported to have said, “Well, BYU may be the Lord’s University, but the U of U is the First Presidency’s University”.

    And in the spirit of the previously mentioned letter, I have no provenance or documentation for the preceding story.

    Comment by kevinf — March 3, 2009 @ 9:21 am

  14. (Great little story, kevinf. I would love it if you could track the source down. You should ask Peggy Fletcher Stack about it – she might know whether it’s true?)

    Of course, with President Uchtdorf in there now, evidently the U of U is no longer the First Presidency’s University. [self-contented sigh]

    Comment by Hunter — March 3, 2009 @ 9:57 am

  15. Jami, Remember that the U of U was founded by Brigham Young, so it is the original BYU. BYU was originally BYA, as in Academy; probably not much more than a high school. Also Gordon B Hinckley and Thomas S Monson graduated from the U of U. I have no doubt that Kevin F’s story is true.

    My favorite sign at Utah games are “The prophet is a Ute!”

    Comment by Mormon Heretic — March 3, 2009 @ 1:34 pm

  16. @Hunter: I’m confused about the “its” thing. If the implication is that it’s misspelled, then you’re a little misguided in your grammar. It’s best to use “its” when its meaning is a possessive, but if it’s a contraction, use “it’s”.

    Or do they not teach that at the U? :)

    Comment by dustinsc — July 10, 2009 @ 12:09 pm

  17. dustinsc, Hunter’s comment refers back to an earlier post where an ad for BYU was in fact printed with “Education at It’s Finest” as the slogan. Hunter knows the correct usage; trust me on that.

    Comment by Ardis E. Parshall — July 10, 2009 @ 1:13 pm

  18. Thank’s, Ardis.

    Comment by Hunter — July 10, 2009 @ 2:34 pm

  19. Your welcome, Hunter.

    Comment by Ardis E. Parshall — July 10, 2009 @ 2:35 pm