Quackology
Had you been a resident of or visitor to New York City in the winter of 1854-1855, you might have seen this handbill pasted on a wall or had it thrust into your hands by a distributor on the street:
The
Great Manitou Liniment.
The Produce of a
Mineral Spring in the Mormon Country
near the
Valley of the Great Salt Lake.
—
To the Brethren and the Public.
This product of Nature has long been known among the roving tribes of Indians in Utah and New Mexico, and is believed to be the gift of the GREAT MANITOU to the Red men for the cure of all diseases to which flesh is heir.
It has lately been extensively used among the Saints as an external application, with most wonderful effects. When thus used it penetrates into the system, thoroughly cleansing the Fibres and Blood of all impurities, and imparting new vigor and life to the sick, the suffering, the lame and the afflicted.
For all forms of Rheumatic Diseases, for Lumbago and Diseases of the Kidneys, Throat and Neck, for Stiffness and Diseases of the Joints and Bones, for Sprains, and Swellings and for all Pains and Internal Inflammations, it is found to be an infallible cure.
A desire that our land may be known and its blessings shared by all, has induced us at great expense to ourselves, to authorize some friends to export it into the States; and at the most trifling cost to the public we leave it to their trial and judgment, believing that a discerning people will discriminate between articles which are spurious or worthless, and one on which Nature’s-self has fixed the signet of Truth.
Yours in love,
BRIGHAM YOUNG,
VINCENTE ARAGO, M.D.Utah, May 11th, 1854.
For sale at the Drug Stores generally.
Orders Directed to Willis & Co., Agents, No. 13 Bible House, Astor Place.
John Taylor was then living in New York, directing the labors of missionaries, publishing a newspaper to acquaint the United States with Mormon interests, and planning for and assisting the heavy Mormon immigration of those years. When someone passed him a copy of the advertisement, the apostle was not amused.
“We have had all kinds of religious quacks and counterfeits,” he said, “but this is the first that we have seen of a medical quack counterfeit under the head of Mormonism, and is one of the most barefaced impudent things that we have seen.”
He knew nothing about “this universal panacea.” He had never heard of its being used, by either Mormon or Indian, although he had left Utah only the preceding September. The Utes’ god was named Shinob, while the Algonquian Manitou was unknown in the west.
“We don’t believe that Brigham Young ever signed his name to such a document,” and he challenged the snake oil peddler to bring the original of the document supposedly signed by Brigham Young for examination. “We believe it all an imposition; but if Mr. Arago, M.D., will prove to the contrary, we will contradict this assertion.”
So far as I have been able to determine, Dr. Arago never came forth, and his magic elixir soon gave way to the next patent medicine of the times.



Oh, the modern-parallels jokes are such low-hanging fruit on this one!
Hilarious Ardis, thanks.
Comment by sister blah 2 — August 31, 2008 @ 9:36 am
This little story raises the question of whether it is better to ignore such things or to actively fight them.
Probably the sort of thing you have to take on a case-by-case basis.
Comment by Researcher — August 31, 2008 @ 11:12 am
I’m curious about that low-hanging fruit.
Stuff like this really brings the past to life, doesn’t it?
Comment by The Right Trousers — August 31, 2008 @ 11:48 am
Nuskin?
Comment by Mark B. — August 31, 2008 @ 4:57 pm
Mark B. beat me to it. I immediately thought of Nuskin – and the 46,829 other companies in Utah that are built on the next great health product.
Great find, Ardis.
Personal threadjack alert – Message to Ardis:
I used this site today (and one of the large aggregators) to illustrate to a High Priests Group Leader in our stake the power that blogging can provide in their efforts to share the Gospel among themselves and with others. He was astounded by some of your posts, as I knew he would be. He left the demonstration energized to make some fundamental changes in the way he views sharing the Gospel.
THANKS!!
Comment by Ray — August 31, 2008 @ 5:12 pm
Ray, I’m guessing you didn’t happen to pull up anything from the “Ads” series, or a certain picture of a young lady personifying Music … (Really, thanks for trusting Keepa enough to bring him here. Another convert to the positive possibilitis of the ‘net!)
Comment by Ardis E. Parshall — August 31, 2008 @ 5:37 pm
This taps into a lot of things. In the early 19th century, Native Americans were frequently viewed as healers with several books published recounting their various treatments and remedies. This individual seems to be capitalizing on that trend using the name of God in the Great Lakes region, which was probably more common in NY, than the Ute.
It seems like during this time, even in the Utah papers, that there were loads of “snake oil” advertisers.
Comment by J. Stapley — August 31, 2008 @ 6:11 pm
Actually, Ardis, I did pull up the one with the garment ads. He absolutely LOVED it – couldn’t stop laughing at the final picture. I walked him through the blogspot set-up program in the clerk’s office, and now he has the foundation of a family blog waiting to be polished and populated. It was really cool to see his excitement.
You were part of something very good today, Ardis.
Comment by Ray — August 31, 2008 @ 8:54 pm